Inbound Marketing

Inbound Marketing: Building Back-Links

Inbound marketing is the process of attracting customers to you rather than having to market to them. With SEO, social media, and link building, a good inbound marketing strategy will help you beat the competition.

Why Inbound Links Are Integral to Your SEO

Inbound links, or back links, are links on other websites or social media sites that point back to your website. You might be wondering why would Google care about links pointing back to my website from other websites. Well, inbound links are about trust and reputation.

When a new website is created, Google has limited means of measuring the overall value to the user. However, there are already millions of other websites that Google has been measuring over time and analyzing the pattern of visitors. Once a website is determined to be of value and credible, then it is assigned a page authority (PA) value and domain authority (DA) value. The higher the values, the more credible it’s inbound links to other websites.

When a website links to your website and has a high page authority or domain authority, it passes credit (called “link juice”) to your website, thereby increasing SEO value in Google.

Get a Quote on Link Building

It’s similar to asking your friends to recommend a good local company providing a specific service. Some friends have proven themselves knowledgeable, trustworthy, and credible. Their suggestions are respected and valued. Others… not so much.

Getting backlinks from websites is not easy and it takes much time. Professionals have developed reputations in the industry with other bloggers and webmasters thereby making it somewhat easier to get inbound links.

Our inbound link professionals can help you get good, high quality backlinks to your website. However, keep in mind that other website owners and bloggers will not want to pass their link juice to your website if your website is not optimized.

That’s why it’s important to have search engine optimization services and content writing services performed before attempting any link building strategy. Otherwise, other websites will not want to link back to your website as it will lower their credibility in the eyes of Google.

Why Inbound Links Are Integral to Your SEO

Our link building packages are both affordable and worth the effort. Using powerful SEO tools, we pinpoint the optimal websites that might give us inbound link opportunities. Then we reach out to them and attempt to arrange for the link exchange. This attempt can take place a dozen times before we get one solid, high quality backlink.

Have more questions about inbound link building campaigns? Contact us or request a free quote.

Inbound Marketing