SEO For Real Estate Agents

Search Optimization Services for Real Estate Agents

Search optimization for Real Estate Agents is a different animal than SEO for another type of small business, such as a restaurant or hair salon.

Helping Real Estate Agents FIND MOTIVATED SELLERS SELL MORE PROPERTIES BEAT YOUR COMPETITORS GET LEADS OPTIMIZE YOUR WEBSITE ENGAGE YOUR BUYERS REACH MORE PEOPLE GET ON THE FIRST PAGE MANAGE YOUR REPUTATION SATURATE SOCIAL MEDIA DOMINATE GOOGLE MAPS MARKET BROKERS ONLINE IMPROVE USER EXPERIENCE Ask Us How.

7 SEO Tips for Real Estate Agents

According to SEO professional, Bruce Clay, there are seven primary SEO tips for realtors that should be used to optimize a real estate professional website.

Target Local Keywords
Write Blog Entries
Take Advantage of Photos and Videos
Make Your Site Mobile with Responsive Design
Get Listed in Directories
Optimize Your Bio on Your Broker’s Website
Incorporate Social Media

These SEO tips for realtors are a great start. Keep reading to find a few more that we feel are great ways to get optimized as a real estate agent or broker.

3 Important SEO Factors for Realtors to Consider

1. Add MLS Listings to Your Website

Why would I want to add MLS listings to my real estate website, you might ask? There are several reasons that adding MLS listings can help generate leads.

First, many people begin searching for a specific property or target a specific area, using terms like:

[City] real estate
[City] homes for sale
[City] real estate listings
[City] realtor
[City] real estate agent
[address]

Or they just type in the address. In some cases, other MLS websites, such as Zillow or HomeFinder may not have picked up these listings yet. If your website shows up first, users may click it to see the listing and guess what they also will see? Your contact information form. This is what Search Optimize Me did with well-known real estate website in La Canada, California, Nancy Valentine at NVA Real Estate.

Using MLS listings search tools on your website requires some technical know-how, but our SEO experts can make sure your real estate site or blog is up to snuff.

2. Utilize Local PowerListings

Local Powerlistings will saturate the internet with your online presence. Your real estate company will be featured in over 100 local directories and the information will be accurate and up-to-date.

How do Local PowerListings benefit you as an agent?

One real estate agent we interviewed told us that she closed 100% of her sales when she was given a referral. For cold leads, she struggles to close any at all. Why the difference?

When prospective buyers and sellers are looking online for a real estate agent, Google becomes the referral. What people read online about you tells them about your reputation, expertise, customer satisfaction, and knowledge.

If you are not found due to low SEO for your real estate site, buyers and sellers might conclude that you are a new realtor or not very active.

It’s critical to saturate the internet, including directories and social media with your online real estate presence. Our SEO pros can help you generate good content and market your self online. After all, if you close one sale each month from our efforts, isn’t it worth it? What if you start getting 4 or 5 sales each month due to our SEO service? Contact us today or get a free quote.

3. Get Recognized as an Authority

Real Estate Agents that write blog articles and informative content for people shopping for a home become known as authoritative resources in the industry.

What if you can’t write real estate articles?

No problem. We have content writers that will generate real estate articles for you.

Local Business Report
See how your business is listed locally when compared with similar businesses in the area.
Website SEO Audit
Find out how your website performs and stacks up against the competition. Get a complete list of what needs to be fixed that will improve results.
SEO Proposal
Get a complete proposal on what it would take to get your business to the top of Google and why.

Get a FREE SEO Report

Don’t let your other agents beat you to the listing!

Start optimizing your real estate agency on Google.