Why would I want to add MLS listings to my real estate website, you might ask? There are several reasons that adding MLS listings can help generate leads.
First, many people begin searching for a specific property or target a specific area, using terms like:
- [City] real estate
- [City] homes for sale
- [City] real estate listings
- [City] realtor
- [City] real estate agent
Or they just type in the address. In some cases, other MLS websites, such as Zillow or HomeFinder may not have picked up these listings yet. If your website shows up first, users may click it to see the listing and guess what they also will see? Your contact information form. This is what Search Optimize Me did with well-known real estate website in La Canada, California, Nancy Valentine at NVA Real Estate.
Using MLS listings search tools on your website requires some technical know-how, but our SEO experts can make sure your real estate site or blog is up to snuff.