The Internet is a hyper-competitive marketplace, so any Internet marketer worth his salt uses search engine optimization techniques to increase his traffic. Most individuals use a search engine when they are online to find what they need. Use the advice from this article to increase your site’s traffic.
Keep articles short and to the point so you can add several on related topics. Long pages are weighed less and short ones weigh more. In addition, most viewers will not read an entire document if it is more than a few screens long.
Change from AP to SEO style, in order to improve the quality of your site’s search engine optimization. In other words, use the keywords as often as you can without ruining the readability of the article. Search engines look for keywords and evaluate keyword density.
People might come to your website in droves, but if they click away after 5 seconds, it’s not going to help much. Research suggests that the length of time an individual stays on a website influences that site’s PageRank. Do every thing you can to keep visitors engaged. Using discussion boards and forums is an effective way to keep traffic on your website for quite a while.
Have you considered using a product feed in order to promote your website’s presence to a wider audience? This could lead to a growth of your clientele. Use these to provide important details about the product or service you offer. Send these to search engines, as well as sites that compare prices. A feed reader allows customers to subscribe easily to your feed, too.
Avoid Flash on your site. Spiders can not read it and it is slow to load. It’s important that your website’s content is easily visible to search engines.
Include quality keywords on your page’s URL. If the page URL contains things people aren’t likely to look up, the page isn’t likely to get a high ranking. Including relevant keywords improves a page’s traffic.
If you host video or audio content on your website, try to include transcripts. If you include audio and video transcripts on your site, search engines will be able to include that content to determine search rankings.
To keep out of spam filters of search engines, do not use duplicated content on your sites. Know that it is quite possible to use duplicate content without even knowing it. Using the same product descriptions on several pages could save you time, but the search engines can’t differentiate between that and spamming.
Videos along with a video sitemap can increase your site’s SEO. You can use videos to make introductions or show how your product is used. Post videos on your website, and be sure to use good keywords for labels. After making a video sitemap, submit it using Google Webmaster Tools. Now, go ahead and post your video to various outlets. This should glean you plenty of customers.
Successfully optimizing your site for search engines may seem intimidating, but as this article has shown you, it doesn’t have to be difficult. Knowing the few basic principles that determine how the search engines work, can help you tweak your site to attract more visitors than ever. Before you know it, you’ll have a slew of new customers.