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What is the best SEO Company in Ballarat, CA?
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How Does Local SEO Work?
As an overview, Local SEO works like a “normal” Google search. When someone does a search, Google scans through its index of local businesses to provide the best results for that person's query. What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results, focused on NAP (name, address, phone number) and location data rather than general content.